Rust-Oleum introduces Specialty Color Shift Paint

Aug 30, 2010

New Rust-Oleum® Specialty Color Shift, an innovative spray paint that shifts the color of painted objects depending on the viewing angle, was developed to offer limitless opportunities for customization and self-expression. Rust-Oleum Color Shift provides an opportunity to upcycle the things they already own to express their unique personality and style.

Galaxy Blue

Color Shift contains advanced light interference pigments that change color depending on the light source, so painted objects display not one color - but a rainbow of rich colors, like blues, greens and purples. It can be applied to any surface – wood, metal, even plastic – and is durable enough for both indoor and outdoor use, so do-it-yourselfers have the power to transform any object they desire.

“Color Shift gives consumers the opportunity to go beyond selecting their favorite color to creating the ultimate custom effect,” said Jenny Thavenet, Assistant Brand Manager for Rust-Oleum® Specialty Paints. “It gives them the power to personalize their belongings like never before and create one-of-a-kind objects that makes them stand out from the crowd.”

Gamma Green

Most importantly, it makes it easy for auto enthusiasts to customize accessories on cars, trucks, motorcycles and ATVs to give them a one-of-a-kind look.

Color Shift works best when applied over a black primer or base coat. The more coats you apply, the more dramatic the effect. And, the any-angle comfort tip spray reduces finger fatigue to make project completion faster and easier.
Color Shift is available in two colors – Galaxy Blue and Gamma Green – at automotive, discount, home centers and hardware stores nationwide. For more information, visit

Gamma Green on a wheel.

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