Bernie’s Favorite: Victoria Beckham and the new “Posh” Range Rover Evoque

Apr 30, 2012

(Photo: Land Rover)

Victoria Beckham teamed up with Range Rover and finally unveiled the special edition Range Rover Evoque in Bejing, China. Borrowing style hues from her husband, David, this particular limited edition Evoque is as equally stylish as she is.

I said that Victoria borrowed the design aspect from David because she did say that “I wanted to design a car David and I would want to drive. I want everyone who gets in to feel special.” Also, the customization specs equal to what David has done to his vehicles in the past (i.e. The Porsche 911 and Rolls Royce Phantom).

The customization specs goes as follows: the first-ever Land Rover to feature hand-finished matte paint – offset by Santorini gloss black details and special 20-inch gloss-black forged alloy wheels with rose-gold accents. There’s also a rose-gold plated grille surround and badging.

Inside, Land Rover Spices it up with semi-aniline leather seats, door inserts and armrests and, yes, more rose-gold accents. The look is complemented with black lacquered veneers, textured aluminum and soft-feel black finishes.
 Basically it’s matte black paint, with black wheels, and a black interior.

Vanity Fair Magazine was lucky enough to sit down with Victoria and asked her a few questions about cars.

Why is the Range Rover Evoque the right choice for a Victoria Beckham special edition?
Victoria Beckham: I’ve driven a Range Rover for as long as I can remember, and I have a lot of respect for Range Rover as a brand and for their heritage. So I think it feels very natural. I think that people will look at the car, and they’ll obviously see Range Rover, but they’ll also see me. It looks like me. I joked the other day—I had a matte-black crocodile structured handbag with me, and I looked at the bag and I looked at the car, and I said, “The car looks like a bag on wheels.” It’s very me. It’s very, very me.

One of the ways that we can chart the various stages in a person’s life is through their cars. So tell me about your cars. What was your first car? 
My first-ever car, my parents bought me a red Fiat Uno. I was 17 and just so happy to have a car, so I was very fortunate that my parents were in a position to get me one—it was a secondhand car, but I was just so happy to have it. And my mum, to make it extra special for me, sprayed the hubcaps red.
And what do you drive now? 
I drive a Range Rover Sport. I love things that look great, but I love the practicality as well. I’ve got four kids. [Brooklyn, 13; Romeo, 9; Cruz, 7; Harper, 9 months.] I’ve got to put a stroller in the back of my car. I drive my kids to school every day; I drive everywhere. I love my Range Rover. But David’s trying to make me sell my Range Rover.

Each of the limited run of 200, English-made, four-wheel-drive coupes will cost around $90,000, and sadly, only 5 will be sold in the US.

I love it. Now I’m just waiting for Kimora Lee Simmons to come out with a special edition vehicle.

1 comment:

  1. Phew! Look at that car! It’s definitely got “Beckham” written all over it. Those wheels and rims sound totally fierce. It’s great to see someone as posh and “fashionista” as Victoria Beckham have so much loyalty to a brand and car that most people probably wouldn’t associate her with, unless they’ve always known that she’s always driven a Range Rover. This special edition model is going to be very good for Land Rover, no doubt!

    Miroslav Keller


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