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Guess Who's Going to SEMA????

Oct 7, 2010



Specialty Equipment Market Association (SEMA) brings together aftermarket manufacturers, original equipment manufacturers, media, car dealers, specialty equipment distributors, installers, retailers and restoration specialists in the automotive industry.

Products in this $31.85 billion-a-year industry include performance and racing components, cosmetic and functional accessories, wheels and tires, mobile electronics, safety products, restoration parts, handling equipment, drivetrain parts and more. The industry covers muscle cars, classics, luxury vehicles, sport compacts, street rods, light trucks (off-road and sport trucks) SUVs and recreational vehicles.

The largest of the SEMA events held annually is the SEMA Show held usually in late October or early November in Las Vegas, Nevada in conjunction with the Automotive Aftermarket Industry Week. As part of this event, SEMA and other automotive aftermarket trade groups make-up one of the single largest events on the Las Vegas calendar. This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor is required.

So the question is: Guess who's going to SEMA??? And I'll give you one hint??? You're reading her words...

Those 4 days doesn't just belong to SEMA. At the same time, AAPEX, a global source for parts, accessories and service equipment, will be going on as well. Also, tucked inside of SEMA will be the final tour stop of the 2010 DUB Car Show. Plus, there's events happening between 5pm and 9am with companies throwing their own parties.

So between November 2- November 4th (Maybe November 5th, I'm still debating.) Bernie won't be sleeping because I'll be too busy finding out the newest trends and the newest products in the automotive world, hitting up car shows, mixing and mingling at automotive parties, and I'll be honest with the last thing- GAMBLING (If I don't win big, at least I'll break even).

Vegas... Here comes Bernie!!!!

The new CLS: refined sportiness with a European market launch in January 2011

Oct 5, 2010

More design: a new design language for the second generation

More efficiency: up to 25 percent lower fuel consumption

More safety: Active Blind Spot Assist and Active Lane Keeping Assist



A generation ahead: with the CLS, Mercedes-Benz created a new vehicle category in 2003 which for the first time combined the elegance and dynamism of a coupé with the comfort and functionality of a saloon. The customers were delighted, the competition taken aback: for many years the CLS remained the only four-door coupé in its class and since October 2004 it has been the car of choice for some 170,000 buyers around the globe. "Customers all over the world have rewarded us for our courage in launching a completely new vehicle concept onto the market," explains a delighted Dr Joachim Schmidt, Head of Sales & Marketing for Mercedes-Benz. "And with its exciting design and refined sportiness, the new edition of the CLS also benefits from the fact that we are a whole generation ahead of the competition with our four-door Coupé."

The engines: higher output, yet up to 25 percent lower fuel consumption

Efficiency at the highest level: that is what characterises all four engines deployed in the Mercedes-Benz CLS. The output and torque of each engine is greater than in its predecessor; at the same time, fuel consumption has been drastically reduced, by up to 25 percent. Two 6-cylinder models will be available at first at the European market launch in January 2011: the CLS 350 CDI BlueEFFICIENCY with 195 kW (265 hp) and the CLS 350 BlueEFFICIENCY with 225 kW (306 hp) and the ECO start/stop function as standard. Just two months later, the engine range will be expanded to include the CLS 250 CDI BlueEFFICIENCY with 150 kW (204 hp). In the ECE fuel consumption test cycle it requires a mere 5.1 litres of diesel/100 km. The CLS 500 BlueEFFICIENCY, with a V8 engine and 300 kW (408 hp), will follow in April. Both drive variants also have the ECO start/stop function as standard.



New driving assistance systems: greater safety (Every car needs this, especially in Atlanta)

More than a dozen driving assistance systems on the new CLS help to prevent traffic accidents and reduce the severity of an accident. The Active Blind Spot Assist and the Active Lane Keeping Assist are new.

Active Blind Spot Assist warns the driver if - with the assistance of short-range radar sensors - it detects that there is a danger of collision if the vehicle is about to change lanes. Should the driver ignore the warnings and the vehicle come dangerously close to the next lane, Active Blind Spot Assist will intervene. By applying braking force to the wheels on the opposite side of the vehicle via the Electronic Stability Program ESP®, a yaw movement is created which counteracts the collision course.

Active Lane Keeping Assist is now also linked to ESP® for the first time. This system kicks into action if the Mercedes vehicle inadvertently drifts over a solid line to the right or left of a lane. In this case, Active Lane Keeping Assist uses the ESP® to gently brake the wheels on the far side and thereby bring the vehicle back on course. A display on the instrument cluster warns the driver at the same time. If broken lane markings are crossed, the system controls an electric pulse generator in the steering wheel which generates vibrations for a short time – a discreet but highly effective cue to countersteer immediately. Before the braking system intervenes, the steering wheel always vibrates to provide a warning.

The exterior: classic Coupé styling with distinctive front

The new CLS continues with the pioneering role of its predecessor and at the same time shows itself to be a brand-new star on the scene. What immediately strikes the eye is the innovative front design, which is reminiscent of the Mercedes-Benz SLS AMG. Visually, the radiator grille is not integrated into the bonnet but is formed separately. This highlights the long, sporty bonnet even further. The grille is dominated by the large central star, which underlines the car's relationship to the other coupés of the brand and strengthens the brand identity.
The typical CLS outline, with its elegantly long proportions, is the dominating attribute of the new model. The effect of the dynamic, athletic form has been enhanced with a new interplay of lines and areas. The front edge of the structure above the wings slopes off towards the rear. This novel design feature, called the dropping line by designers, represents a new interpretation of a formal design element harking back to the uniquely rich wealth of forms present in historic Mercedes sports cars.

A distinctive and muscular sports car-like shoulder line above the rear axle highlights the athletic character of the new CLS. The flared wheel arches resemble the powerful thighs of a feline predator waiting to pounce.



The interior: design brings quality to life

The interior of the CLS is also distinguished by a timeless design which combines straightforward elegance with innovative details and handcrafted perfection. An eye-catching feature is the wrap-around effect of the cockpit: a high line sweeps from the driver's door over the instrument panel support and across to the front passenger door. The central display has also been integrated harmoniously into the upper part of the instrument panel. At the same time, the downward sweeping side line on the doors continues the dynamic dropping line of the exterior.

As a design trendsetter, the CLS sets new standards in interiors with its wide variety of individualisation options. Five interior colours, five trim designs and also three qualities of leather are available to choose from.

The CLS lives up to its role as a design icon through the innovative material finishes used. An example of this is the exciting interplay of satin-finish and shiny metallic surfaces. The CLS also exudes refined sportiness with its lavish and high-class trim elements which can be found on the instrument panel support, the centre console and parts of the door trim. The customers can choose between three exclusive wood types: high-gloss brown burr walnut, high-gloss black ash and satin-finish light-brown poplar. The interior is given an even more progressive look with the addition of piano lacquer or AMG carbon fibre trim elements.

I am a fan of this particular model from Mercedes Benz, simply because of the exterior body. The shape is almost like the Bentley Continental GT, and we know that Bernie loves the Bentley Continental GT.

Allow me to introduce two of Will Castro's newest clients...

Oct 4, 2010

Meet Mike Sorrentino, a sweet (can't confirm that one) Italian man who is originally from New York. He may look familiar cause he's on this little show on MTV called Jersey Shore and goes by the name of The Situation.



Season 2 of Jersey Shore didn't take place in Jersey, instead they took it to Miami, where he met Will Castro. Mike decided to take two gently used Bentley Continentals to Will to have them customized- one for him, one for his brother, Unique Autosports customized them, and in typical fashion, Will presented them to the Situation which will be aired on the Jersey Shore.









The second one happens to be my personal favorite from the Jersey Shore.



Meet Paul DelVecchio, more commonly known as DJ Pauly D from Providence, Rhode Island. After hearing that the Situation brought two Bentleys to Will, he decided to send his 2011 White Mercedes S550 to Unique Autosports for an upgraded sound system as well as...



Getting Pauly D on the trunk.

I see that they both like to have their names on their cars. Better them than me.

I guess GTLing and GFA has paid off. Guido Applications...

Upcoming Car Show: The Riding Clean Custom Car Show

Oct 1, 2010



I might as well go. I don't have plans for that Saturday. Hey, where's Gainesville in Florida?

Recapping the 2010 Z Nationals

I decided to venture out to Carrollton, GA to the 2010 Z Nationals Car Show at the Z1 Motorsports. Z Nationals is an annual get-together of sorts. But it's a get-together for those who have and are very enthusiastic about 350Zs as well as cars from that immediate family.



My highlight to the show happened to be in the very beginning where you had to sign a wavier saying that you can't sue Z1 Motorsports if you happened to get injured at the car show, which clearly means that someone tried to previously sue them. Anyway, back to the show.



I had a lot of fun, and I wanted to go because it was something different compared to the past shows that I showcased on this blog.

I saw this car at First Thursdays. It's still cute...



Someone actually allowed people to autograph their car... I've seen signatures on cars, but it's only been professional athletes.

The owner of this 350 completely gutted his vehicle and is starting over. I talked to him for awhile and his plans include carbon fibering the interior as well as upgrading the engine and other tricks that's up his sleeve. I want to see the finished product.

I wanted to show this car because the owner and I graduated from the same school: Savannah College of Art and Design.


So the sweethearts at Revolution Kustomz decided to bring some of their custom vehicles and the truck they brought wasn't your "everyday" pickup truck.



Seems innocent, right? Well, they decided to play the video to DJ Khaled's "All I Do Is Win". Now I love that song as much as the next person, in fact, I wake up to it every morning. However...

That's 16 speakers behind the seats. I'm not done yet.

Speakers in the doors, and...

Subs in the back. I couldn't hear myself think while taking these photos. Having a DJ was pointless, they could have just parked this in the middle and attached a microphone to it.

I thought he was cute.

(They must have known I was coming, that's why they had a 100% blacked out 350Z.)

A few of the Z Nationals girls... and they were so happy that I asked them to pose.

Datsuns had a nice presence there considering that the last year one was produced was 1983.

Think I'm lying???

And the owner made sure that I got a photo of his 76' Datsun and...



the model car that he created to match his car...

But now it's time for Bernie's Best and Worst Picks....

My favorite pick was had to be this 350Z because someone received sponsorship from one of my favorite companies....




One thing about me, I do love some Patron. Too bad they weren't giving away some bottles.

Now for the worst:



I picked this car not because of how the car was customized, but because of this:



You know I HATE the Red Sox...

Again I had fun at Z Nationals, and see you again next year. For more photos, go to 2010 Z Nationals Car Show Gallery at BeTrueATL.com

After all... and also, someone lost their pants in the parking lot...

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