Estevan Oriol does Gumball 3000 Rally

Frequent collaborator to Mister Cartoon, and respected photographer, Estevan Oriol had the pleasure of partaking in this years' Gumball Rally (so jealous). As any artistic talent would, he documented his weeklong journey. From New York to Los Angeles, he captured it all... well most of it. Check it out to figure out why he couldn't make it to one of the stops...




I wasn't kidding when I said that I was jealous. But I also know that my time will come. Patience is a very hard quality to possess.

Sanctiond Automotive's Car Care Tips

Car Show Season is officially underway, so the guys at Sanctiond Automotive released a series of videos to help you keep your car clean while using their products.










Bernie's Notes:

Jennifer Nicole gave a great point in the second video when she said that "at car shows, a car can be completely clean but they forgot to do the tires." So true. Oh and I loved how she was striking that pose while spraying the tires. But I have to disagree with her, it doesn't matter which brand of tire cleaner you use, the glaze will always have a long-lasting deeper shine than spray. Remember, I am a product junkie.

That Signature Wax is something serious. Love Mister Cartoon's added commentary.  But I think I would do better with the Spray Wax.




I liked Jennifer Nicole's interview when they talked to her about her love of cars.

Bernie's Favorite: Estevan Oriol talks cars with Travis Barker

Photo found on Sanctiond Official Website

It doesn't take a rocket scientist to figure out that I love hip-hop. I was always around it because my mom listens to it as well. I seriously bought my mom the Life After Death album for her birthday one year (nothing says happy birthday like a Notorious B.I.G. album). It's hard to step outside of my world with music, but finding a common ground does help, and I'm open to finding a common ground.

found on Grassroots Motor Sports.com

Case in point- Travis Barker. I know he's a drummer in Blink 182, and I know he loves cars. Sanctiond Automotive sat down with Travis Barker, ironically when Mister Cartoon just completed one of his tattoos. But with what he had to say about cars, you have to respect him for it.



Top four things I loved about this interview...

1. When he said "Paint jobs are a reflection of the personality of the owner"
2. A girl he was dating said she hated old school cars, and after she said that, it put a strain on the relationship.
3. How his son is knowledgeable about Chevys before the age of 10.

And the most important point, and it is the reason why I love to travel to different shows when he stated how people in different parts of the country customize their cars.

Great interview Estevan Oriol. Great Interview. I have a new found respect for Travis Barker because of it.

Bernie’s Product Review: Sanctiond’s Tire Glaze

I admit, I am a product junkie. I’m always on the hunt for a cleaning products to make sure my truck doesn’t look his age (he’s damn near 10). Yes I’m a girl, but I believe in taking care of my vehicles, and I prefer to wash my vehicles because car wash companies add female tax a.k.a. overcharging females.

When I heard that Mister Cartooon came out with his own product line, I wanted to try it. And the folks at Sanctiond sent me a generous sample of their Tire Glaze. And I used it...

Before Thursday, I was hooked on Armor All's tire wet gel, because Will Castro used it. And if it was good enough for Will Castro, then it was good enough for me… but all that has changed.

On Sanctiond’s site, they said that “This non-sling glaze provides a long-lasting deep shine with a blinding brilliance.” After applying it to the tires, I drove my Envoy 200+ miles. That glaze did not budge. Even when I drove on dirt and rocks, my tires are still shining. As I type this from Starbucks, my tires are shining in the parking lot.

(Still rolling on factory wheels and tires. But all that could change... hint hint)

I had a good run with Armor All, but I’m now rolling with Sanctiond. I do wish that the glaze came with an applicator, it would have helped a little (and kept my acrylic nails clean), but that’s what Target is for (to buy car cleaning applicators).

Because I now love the Sanctiond Tire Glaze, it’s probably only available in LA, which means I’ll have to hoard it everytime I go out there.

If you want to try the Sanctiond Tire Glaze, just click on this link and they will send you a sample. You can tell them that Bernie sent you. It won't do you any good though, regardless if you mention my name or not, they'll still send you a sample.

P.S. Now I'm dying to try their Car Wash, Wheel and Tire Cleaner, Leather Spray, Leather Lotion, Protect It, and Cleaner Wax. I can't do a damn thing with the Brite White. The Envoy will never have whitewalls on them. I'll look like a pure idiot with those on SUV.

Sanctiond Automotive talks with Platinum Motorsports

(You know the Keshishyan Brothers have the best photos of themselves on their site)

LA Native and Photography great Estevan Oriol shot an incredible video about "the Neiman Marcus of Car Customization Shops", Platinum Motorsports. He shot the Keshishyan brothers (George and Jack) and discussed how they acquired the business from their father and turned it into a powerhouse, their work ethic, and the work that comes out of the shop. Either way, it was a great look, even better than whatever articles that's been printed out about them.

Check out the video and see for yourself.



Even though they had a leg up in the business (meaning: the business was given to them by their father), you have to admit, they did turn it into something far greater than what the business originally was. Anytime you can do that, you have to give them respect.

P.S. You know Estevan Oriol does great work. He reminds me of Hype Williams- meaning the video he produces will have that same uber high quality like his photography. With Hype, his movie Belly looks just like his music videos.

Mister Cartoon Presents Sanctioned Premium Car Care Brand And Coverage from Event

Cultural icon, legendary tattoo artist, custom car collector, and SA Studios Global (SASG) co-founder, Mister Cartoon, unveils Sanctiond™ his signature brand of premium car care products. Sanctiond™ will satisfy the unmet needs of those who share Cartoon's lifestyle and are equally passionate about music, sports, fashion, and cars.

Mister Cartoon Sanctiond™ is a growing collection of 15 products, including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the stringent expectations of automotive painters and collectors, each product is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.

The culturally diverse population is the fastest growing segment of consumers, yet, they're currently underserved by brands of all types. Sanctiond™ specifically appeals to this audience while also pioneering a unique emphasis on the subcultures that make up the Hispanic community. Through Mister Cartoon's well-oiled network of filmmakers, celebrities, artists, musicians, car guys and other key activators, Sanctiond™ is quickly being defined as the authentic car care brand birthed from Los Angeles, the epicenter of car culture. (Bernie's side-eying that comment. LA is the epicenter for aftermarket parts and lowriders)

"Cars are extensions of our personalities. Our customers are committed to making their vehicles more than just their rides. Cars are part of who they are," explains Cartoon. "I'm grateful I now have the ability to turn this passion into something everyone can experience. By combining my love of cars, culture, and lifestyle, I've created a product I'm proud of."

Mister Cartoon engaged industry veteran Atticus Firey, as CEO and co-founding partner. Firey is one of the most creative brand-builders in the car care world and has experienced unmatched success in this sector. Under Firey's leadership, Meguiar's underwent its greatest growth period and transformed into a premium, global brand, which was subsequently acquired by 3M. Firey utilized his unparalleled understanding of the robust $265B automotive aftermarket to carefully craft the Sanctiond™ strategy.

"Sanctiond™ is the answer to retailers looking for new consumers and revived energy in this category," Firey said. "There are millions of people being overlooked by current brands, because they're not the typical car enthusiasts. Yet, they are fanatics about their cars. I'm inspired by Cartoon's passion for this community and our team's ability to reach individuals through every aspect of a shared lifestyle."

SA Culture and The ID Agency, both part of the SA Studios Global group of companies, are leading the marketing charge for Sanctiond™. Their combined expertise in social media and experiential marketing provides unmatched accessibility and reach to the community. SASG stands at the forefront of culture-led marketing, leading dynamic collaborations and campaigns with brands including: Nike, Xbox, MetroPCS, Pirelli, Pepsi, Recaro, Formula Drift, Universal Studios, Undefeated and Brembo.

Sanctiond™ products will be available nationwide in stores and online starting April 2012.



Now... for my thoughts. I sat here and thought about it, and you know what? Sanctioned will be around for a long time. However, I hope, HOPE that it's available all over, and not just LA. Because as meticulous as lowrider customizers are- and Cartoon is one of them- Sanctioned will be a great product. You have to admit that about the guys who customize lowriders, and if you do not believe me, either attend a Lowrider Car Show or look at my photos. The amound of detail that they put into their cars is surreal. They customize parts of a car that the average person wouldn't think to look at.

I know I had my opinion about Sanctioned, however, I have to see if my opinion holds true when I try the product on my GMC Envoy.


Media: Sanctiond and BH